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Remember, when FCP was released, Apple stock was at $11 and they were largely considered to be on their way out.

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I was the first to demo FCP 1.0 in public, launched the first FCP website (), taught the first FCP workshops, presented first FCP free seminar tours, hosted the first FCP user group meeting (May 1, 1999), co-hosted the first Apple trade show hands-on classroom (with Randy Ubillos), produced the first FCP marketing CDs for Apple, and I’m pretty sure I was the one that got Apple to start putting cool-looking reflections under all their graphics (okay, that’s not really an FCP first.).

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(Outside the original dev team, of course.) With my wife Michelle (the brains of the operation), I produced the first FCP training course, Final Cut Pro PowerStart. From what I know, I have been editing with FCP longer than anyone in the world. I am the guy with a lot of the FCP “firsts”. First, some background so you take this article seriously 🙂

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I promise that henceforth I will focus on the actual FCPX software and forget all the hullabaloo.īut this article is about Apple’s business strategy (or lack thereof), my industry perceptions, and looking back a bit to see if we can predict the future. It gives you the ability to take a video, edit it easily, and upload it to the Web, and no other.In case anyone is interested in my take on the release of Final Cut Pro X, here it is.įirst, let me say this first article is just about the release, and not about the software itself. The Flip is the poster child for good-enough devices. It even had simple editing software right on the camera that launched when you plugged the camera into your system. The other huge advantage that Flip brought was that the camera itself had a switchblade-style USB plug that you could insert directly into your computer: no keeping up with proprietary cables, nothing to take with you if you took the Flip on vacation. What it did have was massive simplicity, with only two or three buttons on the entire camera: an On/Off switch, a big red Record button, and a rocker to use the digital zoom. Flip changed that formula by offering consumers a camera that was just barely good enough-it wasn't high definition, it gave you effectively no control over the picture, it had mediocre lenses.

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(2) The Flip was the first all-in-one camera that was everything the consumer needed, and nothing else.Ĭameras-video cameras in particular-had maintained complexity of their operations, assuming that someone who was shooting video wanted the manual control to make sure it was the best it could be. While video cameras have been steadily dropping in price for years, it wasn't until 2006 when the Flip company began selling its eponymous camera (see figure 8) that the landscape changed significantly. This chapter will outline popular video cameras and help you choose among them for both internal and external use. It is slowly becoming a common pedagogical technique to assign students to create video rather than write or present in front of a class, and patrons of all sorts are interested in borrowing these gadgets from libraries. Libraries are producing their own videos, as well as purchasing the equipment necessary for patrons to create their own videos.

Many libraries are trying to get involved with this video explosion in terms of creating video, consuming it, and helping patrons create it. These two factors have led to the largest explosion of video production the world has ever seen, with YouTube alone having 20 hours of video uploaded to it every minute of every day.

With the decline in the price of producing video has come the ability to publish your video at no cost online, through services like YouTube, Vimeo,, and others. The cost of producing a video has gone from thousands of dollars for poor-quality pictures to less than $200 for a camera that will take high-definition video and can also double as a still camera. Over the last decade, no media type has been more democratized than video. This chapter of 'Gadgets and Gizmos: Personal Electronics and the Library' will outline popular devices for capturing and consuming video, audio, and other media types. Many libraries are trying to get involved with the current explosion of self-produced media, in terms of creating media, consuming it, and helping patrons create it.