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The impulsive career shift even inspired their name. In September 2016, Lucero had the boys flown out to Los Angeles where they officially became Why Don’t We. “I said ‘Guys, don’t sign anything crazy before you speak to me because I feel like something’s going to happen.’ They stayed loyal.”

“They always answered my calls,” he says. He also touched base regularly with the four other future members. Lucero started talking with Avery and his mother about forming a group. “I thought about how there hasn’t been a great American boy band since ‘N Sync,” he says. Jon Lucero, the founder of meet-and-greet tour Brave Fest, saw a new kind of potential. The other members followed, befriending each other in the process. “And that was where I was like ‘OK, I am going to start performing in front of screaming girls,'” Herron says. Content creators would visit major US cities to sing, dance and get one-on-one face time with their budding fandoms. Meet-and-greet tours like 2016’s Impact brought them around the country, while putting an emphasis on the fans, giving them a chance to meet young musicians, comedians and general internet-famous personalities. “And then I joined Impact, a meet-and-greet tour,” Herron recalls. Seavey, who plays several instruments, was the only one to gain his platform from national television - a once untraditional mode of launching a career now made to feel quaintly old school - when he placed in the Top Seven on on American Idol. Avery covered Ed Sheeran’s catalog for his personal YouTube page. Herron’s posted a cover of Shawn Mendes’ “Stitches” on Instagram that earned 20 million views when cross-posted to Facebook. Besson and Marais were live streaming their home performances on platforms like YouNow, sometimes for audiences as large as 60,000 at once who would tune in to watch the teens croon. More teenage girls greet them later at the Hudson Hotel, some bearing gifts to the bandthat relate to fandom inside jokes - like gum for Avery, who has tweeted about how much he loves chewing it.īefore they formed, most members of Why Don’t We already had fans.

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By the time the group leaves today, the Instagram story has been posted in full by multiple fan accounts, and some selfie-seeking fans have found their breakfast location. The “right time” is a social media moment about 10 years in the making, spearheaded by young stars showing off their musical and performance talents through Vine, Instagram, Musical.ly and other video engagement apps that have has become popular since YouTube kicked the phenomenon off.

“We really caught on at the right time,” Avery says. So far they’ve released five EPs, recently breaking into the Billboard 200 with September’s Invitation. Despite forming a little over a year ago, their social media mastery has allowed them to bypass typical paths to teen stardom – such as having a Disney channel show – and become ridiculously popular, with 105 million YouTube views (“These Girls” has earned over 30 million) and 90 million audio streams. This may seem like a mundane exercise, but the band knows it’s important work. The process becomes more complex as an irreverent short film emerges, soon involving 18-year-old Daniel Seavey, who had already posted a photo of 19-year-old Jonah Marais, who calls himself the group “dad” based off his barely older age and generally more coolheaded demeanor - sipping his coffee off to the side. The giggling 16-year-old is in the middle of directing a intricate Instagram story, in which his Why Don’t We bandmates hold up matching mugs of hot chocolate at a restaurant a few blocks away from Live With Kelly and Ryan, where they just performed their sugary singles “These Girls” and “Something Different.” Herron’s bandmates, the blonde Corbyn Besson and curley-haired Jack Avery, both 18, begrudgingly oblige, and Herron posts it as a story to Why Don’t We’s 2.1 million Instagram followers.

“Guys, can we cheers again?” asks Zach Herron for the umpteenth time.